October 13, 2025
It’s All in the Details
A great can of tuna and a great bottle of olive oil share the same secret: no shortcuts. From pole-caught...
Blog
September 22, 2025
You Get What You Pay For
Most olive oils on the shelf look the same—but they’re not made the same. At The Virgin Organic, every detail...
August 22, 2025
RARE. RARE. RARE.
Starting a business in a new industry changes the way you see everything. When I launched The Virgin Organic, I...
July 01, 2025
A Beach Walk
On a crowded beach in San Diego, I couldn’t help noticing what families were snacking on — soda, chips, ultra-processed...
June 06, 2025
What Are You Really Buying?
In 1985, R.J. Reynolds—the tobacco giant—bought Nabisco. Not long after, Philip Morris followed suit, acquiring General Foods and, a few...
May 25, 2025
Blended Olive Oils: What They’re Hiding—And Why The Virgin Organic Stands Apart
Most olive oils on the shelf are blended for consistency and cost—but that comes at the expense of freshness, flavor,...
May 04, 2025
Why Olive Oil Might Be the Best Deal in the Aisle
A Look at What It Really Takes to Make Premium Organic EVOO
April 20, 2025
Meet the Picual: A Legendary Olive with a Fresh California Twist
Our 2024 Picual harvest is smooth, nutty, and vibrant—layered with notes of ripe olive, tomato leaf, and green almond. Estate-grown,...
April 13, 2025
The Squeeze Bottle Scam: What They’re Not Telling You
Olive oil in a plastic squeeze bottle might look cool. But here’s what they’re not telling you: plastic leaches microplastics—especially...
April 06, 2025
Discovering Coratina: The Rise of Olive Oil Varietals in America
When I first entered the wine industry straight out of university, my knowledge of wine was surprisingly limited—despite having grown...
March 30, 2025
The Beauty of Simple Things
A torn piece of sourdough. A drizzle of olive oil. A pinch of sea salt. In a Parisian cellar beneath...
March 23, 2025
Reading Between the Lines
A look at the irony in modern advertising—from Frito-Lay’s safety cones to sugary 'health' foods in schools—revealing why it’s crucial...
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