It’s All in the Details

Having a passion for producing the finest extra-virgin olive oil in America, I take the same approach with every food brand I buy. My efforts aren’t always perfect, but I always do my best to purchase top-quality products.

The other day I was making my famous tuna salad. I’ve always sought out the best solid white albacore tuna I could find. Then it hit me: buying great tuna in a can is no different from buying great olive oil in a bottle—it’s ALL in the details. I paused my culinary project and went online to see which tuna brands were out there and what information they shared with consumers. No surprise: most canned-tuna brands couldn’t compete.

Here’s what my can listed:

• Solid White Albacore
• Hand-cut
• Pole-caught
• Non-GMO Project Verified
• 32 grams of protein
• Best-by date
• Country of origin
• U.S. government–approved
• Dolphin-safe
• Ingredients: prime tuna, water, salt

That same level of commitment is what you’ll find at The Virgin Organic:

• Certified Wildlife Habitat
• Family-owned
• Single-estate
• 100% organic farming
• Hand-selected
• Varietal-specific
• Among the highest certified polyphenol levels
• Harvest date
• Best-by date
• Dark glass bottle for light protection

When no shortcuts are taken, you end up with the best quality product—and that’s exactly what we’re about at The Virgin Organic.

– Bernard La Borie

P.S. Email me at bernard@thevirginorganic.com and I’ll share my tuna salad recipe with you!