RARE. RARE. RARE.

Starting something new is exciting—especially in an industry you’re brand new to. Every step brings lessons, shifts in perspective, and discoveries you never expected.

I’ve spent much of my career on the luxury side of consumer markets—working with brands like Rémy XO Cognac, Louis XIII, and Darioush Wine in Napa. So when I launched The Virgin Organic, I knew I was building something best-in-class. At first though, I didn’t see olive oil as a “luxury.” To me, it was a timeless staple—natural, healthy, and accessible.

Nine months later, my perspective has changed. The biggest lesson? Understanding what most producers don’t do. As more customers have discovered us, I’ve realized just how rare this portfolio really is.

Take our 2024 Coratina, for example. Rare? Absolutely. Walk into your local grocery store and try to find a Certified Organic, Extra Virgin Coratina. You won’t. Add to that a certified polyphenol count of 609—making it one of the healthiest olive oils available in America today.

That’s not just rare. That’s extraordinary.

Is it as rare as a Patek Philippe Grandmaster Chime Ref. ($31M) or the Rolex Daytona “Paul Newman” ($17M)? Maybe not quite—but you get the picture.

And here’s the kicker: The Virgin Organic 2024 Harvest Coratina is only $42 a bottle.

It’s already moving fast. So if you want something truly rare—and truly healthy—don’t wait. Visit www.thevirginorganic.com and claim yours while you still can.

Time is running out.